Esther Cano, who has extensive experience in the trade fair sector, has been named Managing Director of Aude Business Events, a company specializing in the conceptualization, organization and development of professional events.
Aude Business Events has named Esther Cano as General Director, replacing Alberto Alonso, who has recently been appointed General Director of Feria de Valladolid. The new director, with a degree in Economics from the University of Granada, has extensive experience in management, strategy and development of events. She has been developing her professional career at the company since 2013.
In her 10 years of experience in the world of fairs and congresses, it is worth highlighting his management in international projects, such as the conceptualization, launch and management of Nutraceuticals Europe and Nutraceuticals Live, events dedicated to the nutraceutical sector. She is also the Manager of Melco Business Club, the business club of consumer electronics and PAE, and Hygienalia + Pulire, the most important national fair in the sector of cleaning, professional hygiene and laundry.
As for Aude Business Events, Esther Cano has been part of the company since its inception, participating in strategic decision making, negotiations, event management, committee formation and team management. The main objective of the new direction of Aude Business Events is to continue adapting the events to the real needs of the market, optimizing the satisfaction of the participating companies, both from the point of view of supply and demand.