Esther Cano, who has strong experience in the trade fair sector, will take the leadership of the event for its sixth edition.
The priority of the new director will be to continue adapting the event to the real needs of the market.
Melco Business Club, the meeting point for professionals in the consumer electronics and small home appliances sector, has appointed Esther Cano as Director of the event.
The new Director of Melco, degree in economics at the University of Granada, has extensive experience in leadership, management and development of events. She currently holds the position of Event Director in Aude Business Events, where is developing her professional career since 2013, leading international events such as Nutraceuticals Europe and Hygienalia + Pulire
The incorporation of Esther Cano completes the organizational changes of the Business Club, after the entry of Núria Galí, as responsible for Hosted Buyers and Anaïs Sánchez as responsible for Exhibitors coordination.
On the other hand, Anaïs Iglesias, Director of Marketing and Communication of Aude Business Events, crucial part in the recognition of Melco as reference event brand for the Retail channel, continues at the forefront of the promotion of the event and is incorporated into the strategic development issues.
The new direction of Melco made a firm commitment to continue adapting the event to the real needs of the market, analysing the suggestions of the customers, and the trends of the sector as a priority.
Regarding the location for the sixth edition of the event, Esther Cano indicates “After assessing the results of the satisfaction survey carried out to the participants, we decide to remain one year more at Zaragoza Congress Center. The venue guarantees us to keep the Business Club format and offering the best quality of services to our exhibitors and hosted buyers. The dates of the next edition will be announced in the coming weeks. As for the projection of Melco 2018, we are clearly committed to greater internationalization of the exhibiting companies, as well as contribute to the diffusion of innovation in the sector”